No doubt many companies are now looking into social communications as their primary marketing driver. Today’s marketing war cry do more with coupled with shrinking marketing budgets are huge influencers for that migration. Engagement report by Wetpain and the Fluent report by Razorfish highlight the fact that brands with a high level of social media presence increase revenues will those with less aren’t growing revenues as quickly. If this doesn’t convert the masses to social what will.
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