“Apple hates personality stuff and press intrusion. ‘We want to discourage profiles’. Strong words from an Apple PR. Apparently Apple didn’t want the Sunday Times to publish the 4000 word plus profile for the fact that it may reveal more about jobs past, present, and future than the company is willing to disclose.
I think Transparency is overwhelmingly important in a day when most of American’s financial powerhouses (GM, FORD, THE FEDERAL GOVERNMENT) are proving to be less and less trustworthy with the future of our economy. Apple is no exception. Like the former mentioned, Apple has a ton of money, and therefore a ton of power in America. I think every good organization can attribute much of its success to good leadership. That said, Jobs has an obligation, by my standings, to show that he is an honest, trustworthy, ethical, real person, capable of sustaining the influential role he plays in the worlds technology society.
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