Comments on: Dear Brand Manager, http://strategistalks.com/2009/10/28/dear-brand-manager/ The strategists at Strategis have an ongoing discussion of all things SOCIAL MEDIA Wed, 21 Dec 2011 20:25:53 +0000 hourly 1 http://wordpress.com/ By: Friday Wrap: The affirmative burden of transparency | Critt Jarvis http://strategistalks.com/2009/10/28/dear-brand-manager/#comment-139 Sat, 07 Nov 2009 01:52:37 +0000 http://strategisadv.wordpress.com/?p=992#comment-139 [...] illumination helps. As I wrote last week, “Be informing, build trust. Be trustworthy, build a market. Your customers demand [...]

]]> By: The first order of brand management: education | Critt Jarvis http://strategistalks.com/2009/10/28/dear-brand-manager/#comment-136 Thu, 29 Oct 2009 16:03:51 +0000 http://strategisadv.wordpress.com/?p=992#comment-136 [...] start with a premise, “US consumers are most interested in brands that keep them up to date and improve their knowledge.” If you’re a brand manager, you want attention. Not just [...]

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