Written by Adam Cupples (@ACupples) Had an observation over the weekend……. Very simple concept: A truck (that always needs a muffler, or it’s a creepy van, really an ice cream van?) PLUS ice cream (and not even good ice cream) PLUS a theme song = Emotional Connection The driver doesn’t (to my knowledge) have a [...]
July 28, 2010
Categories: Branding, Emotional Connection, Strategis . Tags: @ACupples, Adam Cupples, marketing, Strategis . Author: strategisadv . Comments: 4 Comments
Social Media has created a place for customers and consumers to express their thoughts and opinions about brands, products, services… anything, you name it! Now it’s becoming a platform for viewers to express their love and hate for network programming. According to Mashable.com, NBC is revealing a brand new network loyalty program in which social media [...]
May 17, 2010
Categories: Branding, Mashable, social media . Tags: facebook, MySpace, news, Rachel Lagesse, social media, social networking . Author: strategisadv . Comments: Leave a Comment
Two words evoke the essence of your responsibility: Trust Agent. Not because Chris Brogan and Julien Smith say so, but rather from your customers calling for it. Here’s the dirty little secret so-called social networking “experts” don’t want you to know: “US consumers are most interested in brands that keep them up to date and [...]
October 28, 2009
Categories: Branding, social networking . Tags: @crittjarvis, brand managers, Critt Jarvis, social networking . Author: strategisadv . Comments: 2 Comments
That’s right. In today’s social media world, Facebook Business pages are becoming THE next hot thing in strategic marketing. That being said, it’s apparently important that organizations discover ways to effectively optimize their pages. Because of social Media/Marketing’s very nature, much of the added exposure provided by these outlets isn’t immediately seen. That being said, [...]
June 8, 2009
Categories: Branding, Media, Strategis, facebook, social media . Tags: facebook, social media, Strategis . Author: strategisadv . Comments: Leave a Comment
@acupples–Save Money. Live Better—What did you just say? That’s what I asked my 6 year old when he said Save Money. Live Better after I said “We need to go the supermarket”. Quick Quiz. Do you know what company uses that slogan/tagline? Walmart That got me thinking. With all the marketing dollars spent do you [...]
June 5, 2009
Categories: Advertising, Branding, Just for fun, Media . Tags: Adam Cupples, Branding, recruitment advertising . Author: strategisadv . Comments: Leave a Comment
