More with less is the war cry of most Marketing professionals today. In today’s tight economic times marketing budgets are stressed to the max. If lucky your budget has stayed flat, but in most cases they have been slashed. And on top of doing more with less we are also charged with understanding the effectiveness [...]
September 18, 2009
Categories: Strategis, economy, social media . Tags: Advertising, George Irish, social media, social networking . Author: strategisadv . Comments: Leave a Comment
Here are a few fast Facts from the Intranet 2.0 Global Survey Report: Out of organizations who have began there social media endevors, 46% have spent $10,000 or less, 35% have spent between $10,000 and $100,00; and 19% have spent $100,000 or more. Remember these numbers represent organizations of all sizes. The sample found that [...]
August 19, 2009
Categories: Blog, Media, economy, search, social media . Tags: informational, Kyle Goggans, Numbers, Report, social media, Stats . Author: strategisadv . Comments: Leave a Comment
In the midst of a recession that has swooned the US economy, many corporations both large and small have felt the effects and thus, have anticipated down turns in almost all areas of financial performance. Even so, a small percentile of the top performers have managed to continuously witness substantial growth in both sales and [...]
July 22, 2009
Categories: Blog, Media, economy, newspapers . Tags: apple, economy, Kyle Goggans, news, Sales, tech . Author: strategisadv . Comments: Leave a Comment
The Bay State Banner, Boston’s only black-owned newspaper, plans to accept a $200,000 loan from the city to stay afloat, despite criticism that the money could compromise its impartiality during an election year. The newspaper, which has a weekly circulation of 30,000 copies and has struggled with slumping advertising revenue, said last week that its [...]
July 21, 2009
Categories: Advertising, Media, economy, newspapers . Tags: bay state banner, boston, Kyle Goggans, news update . Author: strategisadv . Comments: Leave a Comment
Thats right. Google has officially announced that it has plans to jump on the operating system band wagon that Microsoft had been able to ride and steer since the commodification of the PC it self. The software, which will be called Google Chrome Operating System, will likely be pre-released later this year and as a [...]
July 8, 2009
Categories: Blog, Google, Media, Strategis, economy, newspapers . Tags: Google, google chrome, Kyle Goggans, microsoft, news, os . Author: strategisadv . Comments: Leave a Comment
Scoops Here. It is no surprise to us now that the New York Times wants nothing left to do with the Boston Globe, but talks are now circling around the Worcester Telegram. The Times Company bought the Telegram in 2000 and are now looking to ride itself of yet another Bay State paper. What’s up [...]
June 22, 2009
Categories: Advertising, Media, economy, newspapers . Tags: Bay State, Kristin Braga, Massachusetts, New York Times Company, newspapers, online media, Scoops, Worcester Telegram . Author: strategisadv . Comments: Leave a Comment
Scoops Here. According to MarketWatch, CBS is hopeful about its second quarter ad sales. The good news is largely the result of new and returning ad clients and growing interest in its online streaming…Cheerish the thought…. In the first quarter, revenue at CBS Radio fell 29% to $259.7 million. Operating income also plunged 62%. Now, however, [...]
May 19, 2009
Categories: Advertising, Media, Radio, Strategis, economy . Tags: Kristin Braga, recruitment advertising, Scoops . Author: strategisadv . Comments: Leave a Comment
So I (Adam) went to get my hair cut last night. I checked in and the receptionist, who was no Pam Beesly, told me to “Have a sit over there.” I went “over there” and there were four people (3 women and 1 guy) already having a “sit”. As I walked over I noticed that [...]
March 6, 2009
Categories: Strategis, economy . Tags: Adam Cupples, economy, mobile . Author: strategisadv . Comments: 1 Comment
We sure are a growth agency. Check out our feature story from BBJ writer Sean McFadden. For those of you non subscribers, the article is located on our website. Happy Friday the 13th!
February 13, 2009
Categories: Strategis, economy, social media . Tags: BBJ, George Irish, PR, Strategis . Author: strategisadv . Comments: Leave a Comment
