Another year has passed and truly the seasons are getting shorter and shorter. Simply said I am getting older and hopefully wiser. Each New Year I take a hard look back and analyze that year’s business plan and create a new one. I realize it is still is a tough economic time we are facing [...]
Modern Marketing
Did you know that by the end of 2011 the number of text messages sent is expected to break the 8 billion mark in the U.S.? What does this mean exactly? Besides it indicating Americans are too lazy to pick up the phone and actually TALK it can be a positive sign for business owners. [...]
The Rub-Off Effect
A recent Harvard review article touched upon the impact of “suggestion” in marketing. Here, we call that the rub-off effect. I guarantee many, if not all of you have seen companies promote their products by using this tactic. What exactly is it you ask? Simply put, the rub-off effect occurs when one product or company [...]
