Gifts for Social Media Addicts

Chances are, you know one or two social media addicts. You may even be the addict yourself. In time for the holidays, I’d like to share some of my favorite social media-related gifts that I  came across while browsing online this past weekend. Instagram Wall Art-  CanvasPop allows you to print your photos onto canvas. [...]

Couch Potatoes..

TV Guide seems to think we’re all couch potatoes.  In their Fall TV survey, they found that 32% of users surveyed (up 14% from 2010) say they watch more than 30 hours of TV a week. That’s a huge number for marketers and advertisers, but when reminded of all the existing television platforms (live, on [...]

Ad Record Reached thanks to Social Media

Football season doesn’t officially start until the Saints and the Packers kickoff tonight at 8 PM, yet NBC Sports has already scored a touchdown. They’re just five spots away from selling out the 2012 Super Bowl for a record breaking $3.5 million per 30-second commercial. That’s a $1 million increase since last years Super Bowl. [...]

Not cool enough to get a Google+ invitation?

Google is betting that its new social network will give FB a run for its money but they aren’t being too social. Google isn’t sharing invites with just everyone yet. They launched their latest and greatest product a few weeks back to a limited audience for a field trial. Access to the project is by [...]

Not My Top Five Social Media Marketing Mistakes…

Over the years I have found out that keeping up with all my social communications reading is more than a full-time job. I could easily spend my whole work day reading and most of all cutting through all the information that is out there.My mantra “Don’t always believe what you read”. In particularly I love [...]

World Wide Scanning

Every time you open a publication, you are bound to stumble upon an up and coming media concept.  They are small, they are uniform, they are scan tags.  These small images that viewers capture, via their camera phones, are popping up everywhere!  But what’s really the appeal? Scan tags come in two formats, a QR [...]

Feeling left out of the Group(on)

Are you feeling neglected by your daily group deal site? Chances are, you’re not alone. I can’t tell you how many times I’ve seen a fabulous yoga classes deal from, for example, Living Social, only to read on and find out I’d have to drive all the way into the city to cash in. Yeah, [...]

Five New Media Occurrences that will Affect You Directly

AOL Upsizing Ads AOL has been allowed to run significantly larger ads on their websites.  These ads will be four times larger than the traditional web ads.  Facebook Paying Users to Watch Ads A new advertising scheme developed by Facebook will allow its users to watch ads for credits.  One Facebook credit is equivalent to [...]

“I’ve stopped caring about what you are saying”: Why Your Social Media Content Sucks

These are some great quotes I got when asking why you have stopped reading / following a brand’s / business’s / experts content. “If the site doesn’t update regularly, I lose interest” – Beth V. “If I feel like I’m reading the same stories or material over and over again, I get bored” – Barbara [...]

Top five social communications mistakes for Higher Education

Strategis has worked on an inordinate number of social communications campaigns for Higher Education. Through testing and tracking we found some great successes, but most importantly we have found some failures. These failures can turn a great idea into a great waste of time and do more harm than good. Especially in the eyes of [...]

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