Strategis has worked on an inordinate number of social communications campaigns for Higher Education. Through testing and tracking we found some great successes, but most importantly we have found some failures. These failures can turn a great idea into a great waste of time and do more harm than good. Especially in the eyes of [...]
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Let me take you back for a moment to the beginning of February — February 6th to be exact. That’s right, the Super Bowl. Now, even if you didn’t watch it, you probably heard the usual hype about this ad and that one, so reach back into the depths of your memory and let’s talk [...]
March 21, 2011
Categories: Ad Agency Creative, social media . Tags: ad agency creative, agency client relationship, Ashley Prescott, Groupon, trust in your agency . Author: aprescott17 . Comments: Leave a Comment
The Use of Social Media in a Time of Crisis
The devastating earthquake and tsunami that hit Japan last week has been the hot topic on most social media networks around the world. Twitter and Facebook has allowed many people to stay in touch with family and friends who were hit by this major disaster. … And I was one of those people… Last week my mother [...]
March 15, 2011
Categories: social media . Tags: facebook, news, social media, twitter . Author: rachellagesse . Comments: Leave a Comment
Top five ways banks should use Social Networks
Over the past few years more and more banks have starting looking at social communications as another media outlet to sell products and services and even as an attempt to heal our wounded economy. Upon initial examination most banks looked at Social as their way to reach that elusive and prized Generation Y, but as [...]
March 10, 2011
Categories: social media . Tags: banking, facebook, George Irish, PR, social media, social networking, twitter . Author: georgeirish1 . Comments: Leave a Comment
The small agency paradox
Small size, big talent — in the age of “bigger is better” it seems this notion just doesn’t make sense. My take on small agencies? Well, as part of one, I may be a bit biased, but my experience has taught me a lot about these melting pots of raw potential. The small agency is [...]
February 24, 2011
Categories: small agency, social media . Tags: Ashley Prescott, small ad agencies, small versus large agencies, Strategis . Author: aprescott17 . Comments: Leave a Comment
Top 5 Social Communications tips for the Executive Suite
As the social communications freight train turns in to a high- speed locomotive C-Level Executives are being forced to truly embrace the idea of positioning their companies in the social space. Not just for the short, but for long-term growth and sustainability. I have seen way to many general posts that speak about the utilization [...]
February 16, 2011
Categories: Brand, Business Development, facebook, Google, Internet, social media, Top Five, trends, twitter . . Author: georgeirish1 . Comments: Leave a Comment
Brand Logos on Sports Jerseys: Genius Idea or Complete Sell Out?
As posed in a study done by Horizon media this past week, advertisements on sports jerseys may soon be a reality. Sports franchises would stand to make $370 million if the idea is to come to fruition. That being said, both consumers and advertisers are now posed with one question: is it an excellent and innovative [...]
February 15, 2011
Categories: social media . . Author: pscanlon3 . Comments: Leave a Comment
News readers customized to your liking
When I come into work each morning, as I brew my tea and toast my english muffin, it’s always the same routine: I get my news updates from Ad Age and my other favorite websites, check my Facebook and Twitter accounts, check on the Pioneer Woman–it’s safe to say, I get my content fix. The [...]
February 1, 2011
Categories: newspapers, social media . Tags: Ashley Prescott, flipboard, FLUD, news, Pulse, social news readers . Author: aprescott17 . Comments: 2 Comments
How much should social media cost when I use an external partner?
This is a follow up Blog of my post from November 9th that was precipitated by one of my friends. In that post I laid the foundation of partnering with an external resource to handle your social communications. The next and obvious question my friend asked was HOW MUCH DOES IT COST? I mentioned there are [...]
January 27, 2011
Categories: social media . . Author: georgeirish1 . Comments: 1 Comment
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@StrategisAdv
- Maybe this Nike Golf app (NG360) can help us with all with golf games. Well...maybe not Charles Barkley. http://t.co/vR89D5mw 1 day ago
- Google honors the would-be 78th birthday of Robert Moog with a fully playable version of his famous synthesizer. http://t.co/nr5DRbOu 3 days ago
- beer belly + burger belly = beerger belly? fb.me/1minEHUa6 4 days ago
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HELP! Social Media Etiquette in a Social Media Crisis
Let me preface this post by saying: I am not a comics/graphic novel fan. I don’t mean that in any way other than – when it comes to this topic, I don’t know what I am talking about. That being said, when it comes to social media – I like to think that I do. [...]
March 23, 2011
Categories: social media . Tags: Bad Publicity, Comments gone haywire, DC Comics, Pam Maloney, Social Media Crisis, social media etiquette, Superman . Author: pjmaloney . Comments: 1 Comment