Modern Marketing

strategisadv — Wed, 24 Aug 2011 16:03:20 +0000

Did you know that by the end of 2011 the number of text messages sent is expected to break the 8 billion mark in the U.S.? What does this mean exactly? Besides it indicating Americans are too lazy to pick up the phone and actually TALK it can be a positive sign for business owners. Texting can result in an increase in customers and customer loyalty, an increase in awareness and ultimately a boost in sales. How can texting do all this for your business you ask? Text Message Marketing.

At 94% in just 4 minutes, SMS’ user response rate runs laps around every other form of advertising. Over 90% of theU.S.population has a cell phone and 91% of those individuals keep their phone within 3 feet of them 24 hours a day. As if those statistics weren’t something to get excited about get this; SMS marketing is actually extremely easy to use! The first step is to set your customers up with a keyword. They simply text that keyword to your 5 or 6 digit destination number, also known as a short code, and just like that your customers have opted in and your text message campaign is initiated. From there you can send exclusive offers or promote certain products or product launches. If you don’t have anything to promote, SMS marketing can simply be used as a way to keep your company name or brand fresh in their mind (without being too aggressive of course).

With smart phones and tablets on the upswing, SMS marketing is destined for rapid growth. Here at Strategis we have begun offering this new and exciting form of advertising to our clients. Give us a call or shoot us an e-mail with your inquiries and we’d be happy to get your business set up. It’s about time you ride the mobile marketing wave to increase your business!

For more information call (781) 297-9200 or e-mail George at girish@strategisadv.com

SONY Comes up with New Type of LCD

hariszorlak — Wed, 10 Aug 2011 13:36:12 +0000

On August 10, 2011 SONY announced that they are coming out with a new type of LCD screen for cameras & phones. Up to this point screens that we have been using always had issues with high resolution and low power consumption. Well guess what Sony WhiteMagic™ has figured out a way how to maintain high resolution while using 50% less power than a normal LCD screen today. As if that wasn’t enough they took a typical RGB set up and added a white pixel (WHAT!) to enhance brightness and still use less power. They have developed a module that lets you choose a mode to reduce the power consumption by around 50%, as well as another mode that doubles the brightness to improve outdoor visibility.

The reason why I am talking about this is that you will start seeing this technology starting early this October for about 5,000 yen which equals $65.50. I should be able to see its implementation in early next years starting with Smartphones & camera screens.

Talk is cheap . . . » Technology

Modern Marketing

SONY Comes up with New Type of LCD