Building upon 2011

Another year has passed and truly the seasons are getting shorter and shorter. Simply said I am getting older and hopefully wiser. Each New Year I take a hard look back and analyze that year’s business plan and create a new one. I realize it is still is a tough economic time we are facing [...]

Electronic Little Golden Books or, what the kids are into these days

And by kids, I mean tots. I came across this app the other day: The Pokey Little Puppy. For those of you unfamiliar, The Pokey Little Puppy is one of the first Little Golden Books. It is not my favorite children’s book, however, my daughter does own a copy. I vaguely remember owning a copy. We buy [...]

Not My Top Five Social Media Marketing Mistakes…

Over the years I have found out that keeping up with all my social communications reading is more than a full-time job. I could easily spend my whole work day reading and most of all cutting through all the information that is out there.My mantra “Don’t always believe what you read”. In particularly I love [...]

“I’ve stopped caring about what you are saying”: Why Your Social Media Content Sucks

These are some great quotes I got when asking why you have stopped reading / following a brand’s / business’s / experts content. “If the site doesn’t update regularly, I lose interest” – Beth V. “If I feel like I’m reading the same stories or material over and over again, I get bored” – Barbara [...]

Top five social communications mistakes for Higher Education

Strategis has worked on an inordinate number of social communications campaigns for Higher Education. Through testing and tracking we found some great successes, but most importantly we have found some failures. These failures can turn a great idea into a great waste of time and do more harm than good. Especially in the eyes of [...]

Top 5 Social Communications tips for the Executive Suite

As the social communications freight train turns in to a high- speed locomotive C-Level Executives are being forced to truly embrace the idea of positioning their companies in the social space. Not just for the short, but for long-term growth and sustainability. I have seen way to many general posts that speak about the utilization [...]

Apple Introduces iPhone 4, Mayhem Ensues

“This changes everything. Again.” During Apple’s Worldwide Developers Conference held last week, Steve Jobs (re-)introduced the world to the new iPhone 4, set to be released on June 24, 2010. According to Jobs, the latest incarnation is ”the biggest leap since the original iPhone,” and with over 100 new features and an overwhelming number of new fans, [...]

Information Overload!

by Pam Maloney @pmaloney I was recently out at lunch with a favorite client, (Hi Frank!) and we were having a friendly discussion about information overload. You know: 500+ email in your inbox. (or worse the mailbox is over it’s size limit) 1000’s of unread posts in your RSS reader The voicemail light is always [...]

Diary of a Loser by an All-Around Winner

Diary of a Loser by an All-Around Winner by Adam Cupples Success stories are a dime a dozen – but you’ll have to go somewhere else for one of those tales, because today you’re hearing from the loser. It’s bittersweet. Our agency went through a two month review process against 10 other agencies for a [...]

What you don’t know…

Pam here. I don’t have a fancy name like “Scoops” Braga. I’m wondering if I need one. It amazes me how many people I talk to don’t understand the power and necessity of social communications. I always refer back to your overall online presence. As a business owner, think of all the places your customer can [...]

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