A message from the newbie…

Hey there! My name is Lea Felici. I’m the newest member of the gang here at Strategis. It’s only been three short weeks since I signed on as an account coordinator but man, have I learned a TON already. (I have Rachel to thank for that!) I graduated from Suffolk University this past May with [...]

Ridiculous Action Figures Part II

Of course I am referring to my previous post “Get your TV Ad Manly Men Action Figures.” I think I may have to start a collection. The same Connecticut based company that brought you dolls of the ‘manliest’ TV ad men is now bringing you the “Tweet This” Anthony Wiener –  uh, I mean Weiner [...]

Top five social communications mistakes for Higher Education

Strategis has worked on an inordinate number of social communications campaigns for Higher Education. Through testing and tracking we found some great successes, but most importantly we have found some failures. These failures can turn a great idea into a great waste of time and do more harm than good. Especially in the eyes of [...]

Top 5 Social Communications tips for the Executive Suite

As the social communications freight train turns in to a high- speed locomotive C-Level Executives are being forced to truly embrace the idea of positioning their companies in the social space. Not just for the short, but for long-term growth and sustainability. I have seen way to many general posts that speak about the utilization [...]

Making Sense Out of Chaos

“…only the losers will have to pay for it” You would have to have lived under a rock over the past few years not to have realized advertising has changed.  And it’s not just due to shrunken budgets.  With the advent of the internet and digital technology, clients can now customize their specific message to [...]

Do you like the new Twitter Interface?

Better yet did you know about it? I think we all have seen the growth in use of 3rd party applications on Twitter such as HootSuite and TweetDeck. Some statistics put their usage at 30% and growing. Most people that I have talked to don’t access Twitter through their interface preferring a 3rd party application. [...]

Twitter is Growing!

Twitter CEO Evan Williams, recently revealed that the company now has more than 145 million registered users. According to a recent post on Mashable.com, “this increasing growth proves that Twitter is adding nearly 300,000 new users per day.” Twitter’s recent growth is mainly the result of mobile usage.  The official Twitter mobile apps have significantly [...]

A-Twitter “Thank you very much”

written by Adam Cupples (@ACupples) I’m sure my most astute and loyal readers (or just my mom) will remember my last Twitter post, and yeah, I was a little harsh and down on the tweeting trend. (For the rest of you, here’s the link if you want a refresher). Today, I’m changing my tweeting tune [...]

“I don’t get Twitter”

written by Adam Cupples (@ACupples) If you guys haven’t noticed, I’m a Twitter fan.  It’s been useful for me personally and professionally.  I think it’s entertaining and helpful.  I’ve been known to jump to its defense when I hear the commonly uttered phrase, “I don’t get Twitter.” My common defenses:  you can meet new people and network; [...]

Um, sir, you’ll have to pay for that.

Last week brought the “announcements” that the Providence Journal thinking about possibly monetizing it’s content and that Twitter is probably going to offer a paid business account soonish that would offer analytics. A sign of the economic times or a factor of inevitability… In an interview Jonathan Fildes for BBC News, Twitter co-founder Biz Stone [...]

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