TV Guide seems to think we’re all couch potatoes. In their Fall TV survey, they found that 32% of users surveyed (up 14% from 2010) say they watch more than 30 hours of TV a week. That’s a huge number for marketers and advertisers, but when reminded of all the existing television platforms (live, on [...]
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Ad Record Reached thanks to Social Media
Football season doesn’t officially start until the Saints and the Packers kickoff tonight at 8 PM, yet NBC Sports has already scored a touchdown. They’re just five spots away from selling out the 2012 Super Bowl for a record breaking $3.5 million per 30-second commercial. That’s a $1 million increase since last years Super Bowl. [...]
September 8, 2011
Categories: Internet, social media, YouTube . Tags: social media, twitter, You Tube . Author: strategisadv . Comments: Leave a Comment
Making Sense Out of Chaos
“…only the losers will have to pay for it” You would have to have lived under a rock over the past few years not to have realized advertising has changed. And it’s not just due to shrunken budgets. With the advent of the internet and digital technology, clients can now customize their specific message to [...]
January 26, 2011
Categories: facebook, Google, Internet, mobile, social media, trends, twitter, YouTube . . Author: dgonsalves1 . Comments: Leave a Comment
Has Nike Created New Standard for Worsening an Image?
Just when you think LeBron James couldn’t do anything more to taint the relations with the city he once called home, he and Nike recently collaborated to make the “What should I do?” commercial. The video has made some noise to say the least, with nearly 4 million YouTube views in less than 3 weeks, [...]
November 12, 2010
Categories: Brand, YouTube . . Author: pscanlon3 . Comments: Leave a Comment
Scoops on YouTube Direct
Scoops Here. Who but Scoops to give you the SM version of the latest reports out there! This just in…YouTube is taking citizen journalism to the next level with YouTube Direct! Now anyone can be like Scoops on YouTube Direct with their iReport-style which they describe as “a new tool that allows media organizations to request, review [...]
November 17, 2009
Categories: social media, YouTube . Tags: Kristin Braga, Scoops, social media, socialmedalites, twitter, video, You Tube . Author: strategisadv . Comments: Leave a Comment
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@StrategisAdv
- Feelin' Good? @pewresearch study: 68% Social Network users had an experience that made them feel good about themselves. http://t.co/79wB980p 13 hours ago
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