The Ice Cream Truck, Brilliant Marketing, Brain-Washing or MAGIC!?

Written by Adam Cupples (@ACupples)  Had an observation over the weekend……. Very simple concept: A truck (that always needs a muffler, or it’s a creepy van, really an ice cream van?) PLUS ice cream (and not even good ice cream) PLUS a theme song = Emotional Connection The driver doesn’t (to my knowledge) have a [...]

LinkedIn Groups—New and Improved

written by Adam Cupples (@ACupples) Who has two thumbs and likes the NEW LinkedIn Group interface and functionality? (Two thumbs thumping into my chest) “This guy” Yup, I’m that guy. For those who haven’t noticed or have been ignoring LinkedIn lately, the Groups have changed and I’m loving it. I’ll leave my favorite new feature [...]

A-Twitter “Thank you very much”

written by Adam Cupples (@ACupples) I’m sure my most astute and loyal readers (or just my mom) will remember my last Twitter post, and yeah, I was a little harsh and down on the tweeting trend. (For the rest of you, here’s the link if you want a refresher). Today, I’m changing my tweeting tune [...]

Do you really “Like” me?—Facebook “Like” me that is

written by Adam Cupples (@ACupples) Everyday I see my Facebook friends “liking” everything from TV shows to Spamburgers, or becoming “fans” of the Black Eyed Peas,”finding $20 on the ground”, or “doing the Single Ladies dance when no one’s looking”…okay, not sure if that last one is really a group, but I’m sure it is… [...]

LinkedIn Recommendations: “You scratch my back, I scratch yours???”

written by Adam Cupples (@ACupples) I love LinkedIn. It’s a great tool to reconnect with past colleagues, create new business opportunities, and strengthen relationships. I could go on and on about the positive aspects of it, but let’s face it, what fun would this post be if it was one big, fat LinkedIn love-fest? Here [...]

Social Media—Then and Now—Part Deux

written by Adam Cupples (@ACupples) So I know you have been counting down the days for this post. It’s probably like waiting for the next LOST episode or the American Idol results show (ok, that’s the second AI reference in two days, wow) Last week I wondered how people view Social Media NOW one year [...]

And the Winner of the Strategis T-shirt is…….

written by Adam Cupples (@ACupples) Like American Idol I’m going to make you wait until I announce the winner of the Strategis T-Shirt after the commercial break (well no commercials but want you to read this first). Pam and I had the opportunity to speak and hold a Q&A session on Social Media at the [...]

Social Media—Then and Now—Part 1

written by Adam Cupples (@ACupples) Almost a year ago I spoke at the South Shore Young Professionals group on how branding/networking has completely changed with the use of Linked-In,  Facebook, Twitter, Blogging etc…..you know, the usual theme of what I write about. As I prepare (well not at this exact moment, I guess you could [...]

If a tree falls in the forest and no one’s there…….will someone read your great PR write-up in the newspaper/magazine?

written by Adam Cupples (@ACupples) I know what you’re thinking, did he just fall off a bull and hit his head?  Well, yes I did, but trust me on this… follow me for a minute. My point (yes, I have one) is that everyone has heard the saying:     “If a tree falls in [...]

Social Networking Maximization—Part Deux

written by Adam Cupples (@ACupples) Last week I wrote a post on Social Networking Maximization and asked my dedicated and fiercely intelligent readers to share any experiences with me on how these “virtual tools” have helped with relationship building. One of my most loyal readers (besides my Mom… Hi Mom!) Brenna brought up an excellent point.  Many companies fall into this trap. Brenna commented: [...]