Many companies have integrated social media into their advertising campaigns. The Levi’s brand however, is the first to introduce social plugins into their online shop. By doing so, Levi’s has created a “social shopping experience.” Online shoppers can choose to “shop socially” and customers can share Levi’s products with their friends, “Like” them, or find [...]
“Pants on the ground”
No, I’m not quoting the unforgettable American Idol contestant Larry Platt, with his original song “Pants on the ground, lookin’ like a fool with your pants on the ground!” According to MSNBC, a billboard poster for Akoo jeans in downtown Newark, New Jersey is what’s coming down. The ad shows a woman kneeling in front [...]
Diary of a Loser by an All-Around Winner
Diary of a Loser by an All-Around Winner by Adam Cupples Success stories are a dime a dozen – but you’ll have to go somewhere else for one of those tales, because today you’re hearing from the loser. It’s bittersweet. Our agency went through a two month review process against 10 other agencies for a [...]
Back to School—Part Deux
Adam Here–Class of 96! I guess I was so good the first time a sequel was bound to happen. I envisioned my return as more The Godfather: Part II, rather than Dumb and Dumberer or Revenge of the Nerds II: Nerds In Paradise….and I think it was a success. I was invited back to my [...]
Oh Google, you’ve done it again!
When it comes to online money making opportunities, Google tends to be the first with its hand in the cookie jar. Leading the way as a search engine icon, Google has just announced its newest endeavourer—tapping in to the music industry and launching an online music search service. As in-store sales continue to plunge and [...]
Shock Value of Advertising–Does it work?
Scoops Here. Do you ever see an ad and go “wow I can’t believe they did that!”? One of the most notorious users for this approach it PETA. Not shocking though, is another ad that PETA has recieved attention for recently. A billboard suspended over Atlantic Boulevard in Jacksonville, FL is causing more controversy. It is part [...]
