When I logged into my email this morning, the first article that caught my eye was that announcement of the new Starbucks logo. Upon further investigation, my reaction was “Hmm.” Really, no words. Now admittedly, I am NOT an avid Starbucks drinker, but I do tend to “treat” myself with a caramel macchiato or a [...]

January 6, 2011
Categories: Branding . Tags: Ashley Prescott, branding, consumer opinion, logo changes, Starbucks logo change . Author: aprescott17 . Comments: Leave a Comment