Talk is cheap . . . » Dolores Gonsalves

Strategis Gives Back

strategisadv — Fri, 29 Oct 2010 16:00:38 +0000

Strategis joined the fight against Diabetes by participating in the 2010 Boston Step Out: Walk to Fight Diabetes on October 23. The walk was a great success, with Strategis raising and contributing $1,495 in total.

You can view the full release here.

Team Strategis at the Boston Step Out.

Ahmadinejad Missed Social Media 101

strategisadv — Thu, 18 Jun 2009 15:02:13 +0000

Too bad Ahmadinejad missed Strategis’ Social Media Presenation by Pam Maloney and Adam Cupples. If he had attended he would have realized to also block twitter along with the host of other filters he placed on Facebook and Youtube. And admittedly, I am not quite a fan of twitter just yet, but no one can deny it’s powerful social impact in Iran’s struggle to get inforamtion out to the world. Who would have thunk it. Oh well Kristin, please invite Ahmadinejad to the next presenation. Thanks.

Social Media Monitoring and Your Online Presence

strategisadv — Tue, 16 Jun 2009 20:48:50 +0000

Dolores and I had the opportunity to speak at the State Office of Minority and Women Business Assistance (SOMWBA) Access to Sales & Marketing event this afternoon. We spoke to the group about the importance of understanding and monitoring your web presence and using the information you find to answer the questions – Are you where you want to be? Are you who you want to be? Are you engaging the right audience?

Other presenters at the event included Lynn Donahue, author of Brick by Brick: A Woman’s Journey and founder of the nonprofit group Brick by Brick Foundation, and Dr. Nora Ganim Barnes, Director of UMASS Dartmouth’s Center for Marketing Research and author of the Center’s research study ‘Social Media in the Inc. 500: The First Longitudinal Study.’ Dr. Barnes spoke about her study of both the Fortune 500 and the Inc. 500 and how these companies use Social Media. I felt pretty good about our presentation when Dr. Barnes ended hers by saying that every business owner should be monitoring their company on social media.

Agreed! Monitor your company, yourself and your competition! We preach this to our clients every day – the importance of knowing who you are online.

Here are some questions to ask of your company: What does your customer think of you? How is your message coming across? Are people talking about you? How can you contribute to this online conversation?

Here is my top five things you can do to increase your web presence:

1. Realize it is important to monitor the online converssation, find the time to monitor it or hire the time. Not participating in the online conversation or worse – not being aware of it – is detrimental to the growth of your business. Monitoring can open up new avenues of opporunity.

2. Set up google alerts! For your name, your company’s name, your competition.

3. Make Twitter search your friend. Get familiar with Twitter tools like Tweetdeck. You might not get it. You might not have time for it – but other people do… Keep this in mind.

4. Participate. Don’t be afraid to add in your two cents. Use the opportunity to position yourself or your company as an expert, or define your voice, or just have fun!

5. Don’t be afraid to get to know your online audience. It shouldn’t be scary, it should be a learning experience. A chance for you to get a deeper understanding of your audience, what role your business plays with them, and what role they play in the online conversation. Maybe they are social media consumers, or watchers, maybe the are contributors, and maybe they are creators. What can your audience do for you?

Twitter Etiquette In Congress

strategisadv — Thu, 05 Mar 2009 21:12:06 +0000

As many of you may know Congress has caught hold of the twitter bug. This has led to the debate as to wether it’s appropriate to text during a Presidential State of the Union Address as Rep. Joe Barton of Texas did when he twittered the start of the Aggie’s basketball game. Well personally I think it was a bone headed move. Look, the general argument for its use by proponents like Rep. John Culbertson (coincidentally) of Texas, is that it helps to stay directly connected with their constituents regarding IMPORTANT issues. (Note the word important). Hence, Barton’s and many other elected officials behavior was quite frankly, rude. Someone needs to let these folks know that using technology does not exempt a person from using manners and good judgement. After all isn’t that why we elect them?

I would hope that Congress would actually be interested in what the President has to say. Especially during these turbulent times. Unfortunatelty, too many elected official showed they have the attention spans of pre-schoolers. Hey, maybe we should elect some real pre-schoolers. After all, they’d be cuter!