Building upon 2011

Another year has passed and truly the seasons are getting shorter and shorter. Simply said I am getting older and hopefully wiser. Each New Year I take a hard look back and analyze that year’s business plan and create a new one. I realize it is still is a tough economic time we are facing [...]

Modern Marketing

Did you know that by the end of 2011 the number of text messages sent is expected to break the 8 billion mark in the U.S.? What does this mean exactly? Besides it indicating Americans are too lazy to pick up the phone and actually TALK it can be a positive sign for business owners. [...]

Not cool enough to get a Google+ invitation?

Google is betting that its new social network will give FB a run for its money but they aren’t being too social. Google isn’t sharing invites with just everyone yet. They launched their latest and greatest product a few weeks back to a limited audience for a field trial. Access to the project is by [...]

Not My Top Five Social Media Marketing Mistakes…

Over the years I have found out that keeping up with all my social communications reading is more than a full-time job. I could easily spend my whole work day reading and most of all cutting through all the information that is out there.My mantra “Don’t always believe what you read”. In particularly I love [...]

Top five ways banks should use Social Networks

Over the past few years more and more banks have starting looking at social communications as another media outlet to sell products and services and even as an attempt to heal our wounded economy. Upon initial examination most banks looked at Social as their way to reach that elusive and prized Generation Y, but as [...]

I was recently asked by a friend should I outsource my social communications.

I had to stop for a second and think about it. Not the question as a whole but the word outsourcing. Outsourcing seems to be such a dirty and negative word. Especially when you put in a question with social communication, it just doesn’t seem to fit or apply. Social communications is about facilitating conversations [...]

Strategis Gives Back

Strategis joined the fight against Diabetes by participating in the 2010 Boston Step Out: Walk to Fight Diabetes on October 23. The walk was a great success, with Strategis raising and contributing $1,495 in total. You can view the full release here.

Do you like the new Twitter Interface?

Better yet did you know about it? I think we all have seen the growth in use of 3rd party applications on Twitter such as HootSuite and TweetDeck. Some statistics put their usage at 30% and growing. Most people that I have talked to don’t access Twitter through their interface preferring a 3rd party application. [...]

Great tool – Alltop

I stumbled across this site and thought it had a great point of difference. Instead of just answering a question like “How many Twitter accounts are there?” they drill deeper and answer the question, “What are the profile of Twitter users?” They do this by collecting the headlines of the latest stories from the best [...]

Losing… : < (

There is nothing we hate worse than losing. (Ok, maybe not getting the opportunity to fairly compete when you are well suited to do so.) Reason being we only compete when we have at least a 70% chance of winning. We understand losing is a part of life and especially in our industry, but why give [...]

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