I will be a Follower of McDonald’s on Twitter…

I am probably the only true fan of McDonald’s in the office. Making my daily morning trip for hotcakes and sausage. Grabbing a double cheeseburger without the cheese on my way to an appointment. Now starting on Monday I will be able to follow my favorite quick service brand on Twitter. Always careful with their [...]

More with less…

More with less is the war cry of most Marketing professionals today. In today’s tight economic times marketing budgets are stressed to the max. If lucky your budget has stayed flat, but in most cases they have been slashed. And on top of doing more with less we are also charged with understanding the effectiveness [...]

Don’t just take it from us… Take it from Karen E. Klein

Don’t just take it from us that social communications can transform how you do business and how you can grow. Karen Klein from Businessweek penned a great article “How to Use Social Media to Promote Your Business”.

Highly active Social Communications Platforms translate into increased revenues.

No doubt many companies are now looking into social communications as their primary marketing driver. Today’s marketing war cry do more with coupled with shrinking marketing budgets are huge influencers for that migration. Engagement report by Wetpain and the Fluent report by Razorfish highlight the fact that brands with a high level of social media [...]

Time well spent going niche…

Is it better to spend time and a significant amount of effort in landing your content on Digg or pitching smaller niche social media outlets? As everyone knows a placement on the front-page of the Digg could catapult you to uber SoMe celebrity status. But it comes with a cost and is that cost worth [...]

Beware of the Social Media Charlatans

For months we have been discussing amongst ourselves at the agency how these posers are infiltrating the social space. This post does a great job. Check it out. http://www.pcworld.com/businesscenter/article/165227/beware_the_social_media_charlatans.html

Craigslist Discontinues Erotic Services for Adult Services Category

  It was only a matter of time that the altruistic nature of Craigslist was to meet head on with the harsh realities of the real world. If you haven’t heard yet Craigslist will no longer have an Erotic Services category to be replaced by Adult Services. There will now be a fee to post [...]

Twitter or Facebook?

This is turning out to be a daily question we are asked. This post from @stevethornton should help demystify and answer the question. Remember there is no one size fits all solution. http://www.twitip.com/twitter-versus-facebook/

Which type of Social Media Adopter are you?

Pioneer Obsessed and enamored with the technology, this individual is always adopting the latest social technologies. This individual is fickle with tools, won’t establish loyalty to websites, may move when they see colonists adopt the tool. Example: Often experimenting with products in their beta stage, this person will quickly move on to the next tool [...]

Celebrities Twitter – now I want to too!

celebrities twitter.* Famous twitterers John Mayer, Ashton Kutcher, Rainn Wilson . . . This makes Twitter even cooler. Now we want to tweet so we can we awesome too. . . @pmaloney @acupples @girish @kbraga @strategisadv *Yes, this article is just a superfluous plug for our twitter feeds.

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