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Today is my final send-off to the Scoops social media guru persona. Since the beginning of the Strategis “Talk is Cheap” blog, it is my hope that I have provided you all with the latest social media news and maybe stolen some hearts along the way- – ok maybe I’m not that persuasive, but I try.

I want to thank everyone at Strategis for their support throughout my time here, I have learned a tremendous amount…all of which I will take with me on my future endeavors.

So here’s to @pmaloney, @haris_zorlak, @acupples, @dgonsalves, @girishstrategis and the rest of the Strategis team…thank you for everything.

My colleague stumbled upon this post that I thought would be worthy of breaking news in Scoops world, even when taken with a grain of salt. Robert Scoble posted yesterday about shift away from SEO in regards to small business marketing. His reason–Because Google and Bing keep changing the rules so frequently, that they are  figuring out the real businesses that deserve to be on pages. Below is the video George Revutsky and Dustin Kittelson,  co-founders of ROI.works, a search marketing firm,  that have been doing search engine and online marketing:

With social networking becoming more and more relevant in the same of SEO, I agree that business will have to continously change their methods which may ultimately lead to the demise of  SEO. Maybe not this year, but I am sure somewhere down the road.

Scoops Here.

With Facebook reaching 350 million users, their Connect platform has now been competing in potable identity moving beyond the best of them i.e.  Google, Twitter and MySpace.

Facebook  is getting a massive new partner for its Connect platform: Yahoo. Being the #2 search engine, this is not a bad gig. Yahoo announced today that it will be rolling out Facebook Connect on numerous Yahoo properties..that represents tens of millions of users worldwide, not too shabby.

Scoops Here.

Much like my colleague @pmaloney I now have 8 Google Wave invitations!

Who wants to be the lucky ones to get a Scoops invite?!

Scoops Here.

Who but Scoops to give you the SM version of the latest reports out there! This just in…YouTube is taking citizen journalism to the next level with YouTube Direct!

Now anyone can be like Scoops on YouTube Direct with their iReport-style which they describe as “a new tool that allows media organizations to request, review and rebroadcast YouTube clips directly from YouTube users.”

This is not just for your average citizen rant; the company notes that ABC News, The Washington Post and San Francisco Chronicle are among the major news outlets already using the platform.

This is Scoops reporting to you live from ‘Talk is Cheap’ with the latest on all things great in social media…

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Twitter Lists are novel concept to most socialmedialites out there, however many organizations can use this tool to help simplify its collective voice as well as provide a slew of other benefits.  In essence, Twitter Lists is now what we would call groups so you can assemble the types of people you are following as well as get the opportunity to follow new people.

Below are some great ideas in which Twitter Lists can streamline and organize your organization’s Twitter presence.

Staff Directories

Within Twitter Lists, you can compile those within your organization so you can not only manage what is going on but also track the overall tone of those you are working with. This is also a great function fo which you can bounce ideas and policies.

Maintaining Thought Leadership and Staying Informed

Organizations can create lists with their most referenced news outlets, publications, news stations or possibly their favorite bloggers. This is a great way to keep up on current industry news, ideas and trends.

Information Flow

Monitoring the flow of information and ideas can be easily regulated with within your groups. All Twitter lists can be made public so that it can be seen by anyone, for example this is great for creating lists of recommended followers. Controls can also be set to private so that only the creator of private lists will be able to see or subscribe to them, not even those on the list can see private lists. This would be a great feature for counter intelligence for competition.

Building Your Follow Base

Twitter lists are a great way to find large and more targeted lists of people. There are also directories for these lists as well. Below are some ways to find lists:

People You Follow – When you visit the profile page of anyone on Twitter, you’ll be able to see any of the public lists they have created, or any of the lists they follow. (NOTE: you may have to click “View all” to see every list if the person has created or is following a large number of lists.) You can also see any of the lists that person appears on. If you have a particular target in mind, you can follow their lists.

Listorious – Listorious is a third-party site that maintains a categorized directory of Twitter lists. You can search or browse through lists by category, and find the most popular lists.

TweetMeme Lists –TweetMeme exposes the most tweeted links on Twitter. Just like it does for links, TweetMeme also finds the most tweeted about Twitter Lists.

For more how-tos with Twitter lists, check this out.

Scoops Here.

Google’s development team has done it again, and this time it is personal. No really, it is. Just a few short days ago Google Labs released Social Search.

Social Search taps into a user’s social network profiles and displays relevant links and status updates that members of a user’s own social network have shared at the bottom of the default search results page. Now social medialites will have a customized and tailored search experience. So as you search for your local fast food chain you can see what you can see what offers are going on through their Twitter feed.

To get started, you first have to head over to Google Labs‘s experimental section and activate this feature. For now, Social Search will only be available in the US and in English. You will also need at least one of the three Google sources to access Social Search: Gmail Contacts, Google Reader Subscriptions and Your Google Profile.

Although you don’t need to have a Google Profile at the moment this service is a hub for social networking profiles on Social Search. Based on the information in your Google Profile, Google can auto-detect your social networking profiles and your friends on services like Flickr, FriendFeed, YouTube, Reddit, Digg, del.icio.us, BrightKite, and many others.

I know the pitchforks are being raised already for those who see the potential privacy issues…but at this moment I am not caring.

Scoops Here.

If you feel like social media is too beyond you, take some advice from Bill Cosby.

Although not his thing, at least he tries. Mr. Cosby decided to dip his feet in the water by promoting “The Cosnarati,” a socially conscious hip-hop group he hopes will guide young people to do good with their lives.

Now you can find him on many of our favorite social sites 12seconds, Facebook, Flickr, Blog Talk Radio, MySpace and Cinch just for starters.

To see his video click here.

Moral of the story here folks, regardless of your age or how much you don’t  know about social media…just give it a try.

Scoops Here.

Bored today? Inspired to learn about something new? Your prayers have been answered with Goby. Not just known for having the cutest dag gone fish out there, it is highlighted in Mashable’s Spark of Genius series, which highlights unique startups.

So here is the skinny on Goby…it is a search engine focused on exploring new things to do with your free time, from taking a unique vacation to a great idea for something to do on the weekend.

Goby is a highly intuitive way to find activities within your city or where you plan on going. Just select the type of activity you are interested in, enter in your city, and select a timeframe and Goby comes back with your options.

Not only is it easy to use, Goby is pretty comprehensive in which it searches multiple event databases (including Eventful and Yahoo!’s Upcoming) so you get plenty of results to fill your taste for adventure.

For things like music or performing arts, you can choose sub-categories, like music genre or dance. You can also define the radius of your results by entering in a custom address or zip code. Goby also searches things like hotels, hostels, and vacation homes, which make it a nice option for either the would-be-traveler on a budget or anyone looking to spend time in a particular location. 

 So go on and visit Goby!

Have you ever retweeted a story  and thought..where does it go? and is who else has caught on? Well, TweetMeme has proved to be a powerful tool for online publishers. TweeMeme already has analytics tools and packages, but they have also decided to delve into a complementary tool to their existing offering for deep insight into Twitter retweets.

Titled TweetMeme Analytics, the new reporting features are housed within the My TweetMeme portion of the site, and they’re ideal for publishers already using the TweetMeme buttons.

TweetMeme Analytics offers insight into your retweeted stories, with a high-level dashboard view, and deeper data on all tweets, retweets, clicks, domains, users, and locations. It’s much like Google Analytics, but with a very narrow focus on Twitter data, which could prove key to measuring social media ROI or understanding how and why stories perform well.

The reports  can be exported to CSV, and optionally select to generate future reports. The TweetMeme Analytics service comes with limited access during a free 30 day trial and is designed to get you to upgrade to a $50/mo per domain package, or unlimited access at an undisclosed price.