Written by Adam Cupples (@ACupples) Had an observation over the weekend……. Very simple concept: A truck (that always needs a muffler, or it’s a creepy van, really an ice cream van?) PLUS ice cream (and not even good ice cream) PLUS a theme song = Emotional Connection The driver doesn’t (to my knowledge) have a [...]
July 28, 2010
Categories: Branding, Emotional Connection, Strategis . Tags: @ACupples, Adam Cupples, marketing, Strategis . Author: strategisadv . Comments: 4 Comments
I stumbled upon this nifty device that is very easy to use and offers a quick glance into your target audiences’ online behavior (and it’s FREE). It’s a mini tool that was recently launched by GlobalWebIndex. It is a “lite” version of the GlobalWebIndex Wave 2 (available only to GlobalWebIndex clients). It gives you a [...]
July 12, 2010
Categories: social media . Tags: marketing, Rachel Lagesse, social media, social media tracking, technology . Author: strategisadv . Comments: 1 Comment
Many companies have integrated social media into their advertising campaigns. The Levi’s brand however, is the first to introduce social plugins into their online shop. By doing so, Levi’s has created a “social shopping experience.” Online shoppers can choose to “shop socially” and customers can share Levi’s products with their friends, “Like” them, or find [...]
April 26, 2010
Categories: Advertising, Strategis, facebook . Tags: social media, facebook, marketing, Advertising, Rachel Lagesse . Author: strategisadv . Comments: Leave a Comment
Thats exactly what many predict will be said by the loads of Google users entering over 30 billion search requests a year. Bing, Microsoft’s new “revolutionary” search engine, doesn’t directly say it, but basically wants to give Google (and the other heavy hitters) a run for it’s money. So whats Microsoft’s Pitch? The feel Bing [...]
June 8, 2009
Categories: Media, Strategis, search, social media . Tags: Google, marketing, search engine, social media . Author: strategisadv . Comments: Leave a Comment