The Ice Cream Truck, Brilliant Marketing, Brain-Washing or MAGIC!?

Written by Adam Cupples (@ACupples)  Had an observation over the weekend……. Very simple concept: A truck (that always needs a muffler, or it’s a creepy van, really an ice cream van?) PLUS ice cream (and not even good ice cream) PLUS a theme song = Emotional Connection The driver doesn’t (to my knowledge) have a [...]

Tracking Social Media Trends

I stumbled upon this nifty device that is very easy to use and offers a quick glance into your target audiences’ online behavior (and it’s FREE). It’s a mini tool that was recently launched by GlobalWebIndex. It is a “lite” version of the GlobalWebIndex Wave 2 (available only to GlobalWebIndex clients). It gives you a [...]

Social Plugins into Online Shopping

Many companies have integrated social media into their advertising campaigns. The Levi’s brand however, is the first to introduce social plugins into their online shop. By doing so, Levi’s has created a “social shopping experience.” Online shoppers can choose to “shop socially” and customers can share Levi’s products with their friends, “Like” them, or find [...]

Can’t Touch This!! Hammer and Social Media

If the Hammer – or MC Hammer, Stanley, whatever you call him these days – can teach us one thing: it’s not a how-to on personal finance… it’s not fashion… it’s persistence.  Persistence in marketing his brand and staying relevant.    You may be saying, “What? That 1 or 2 hit wonder (don’t forget about [...]

SOCIAL MEDIA CHANGE!

To all of the information highway skepticals, many have discussed the groundbreaking election of president Obama and its significants in modern American history, but think about this – what other campaign, in any context, is bigger than a presidential campaign? Not many. Obama’s campaign staff realized one centrally important concept. Next big campaign, next big [...]

Bing that, I’ll stick with Google.

Thats exactly what many predict will be said by the loads of Google users entering over 30 billion search requests a year. Bing, Microsoft’s new “revolutionary” search engine, doesn’t directly say it, but basically wants to give Google (and the other heavy hitters) a run for it’s money. So whats Microsoft’s Pitch? The feel Bing [...]