Modern Marketing

Did you know that by the end of 2011 the number of text messages sent is expected to break the 8 billion mark in the U.S.? What does this mean exactly? Besides it indicating Americans are too lazy to pick up the phone and actually TALK it can be a positive sign for business owners. [...]

Not My Top Five Social Media Marketing Mistakes…

Over the years I have found out that keeping up with all my social communications reading is more than a full-time job. I could easily spend my whole work day reading and most of all cutting through all the information that is out there.My mantra “Don’t always believe what you read”. In particularly I love [...]

The small agency paradox

Small size, big talent — in the age of “bigger is better” it seems this notion just doesn’t make sense. My take on small agencies? Well, as part of one, I may be a bit biased, but my experience has taught me a lot about these melting pots of raw potential. The small agency is [...]

What does “buying local” mean for your business?

“Be Loyal, Buy Local” – You’ve probably heard this slogan before or some variation of it, e.g “Think Globally, act locally.” But what does it mean for your business? And what affect does it have on your community? In a nut shell, when products are purchased at locally owned businesses rather than nationally owned, more money is [...]

I was recently asked by a friend should I outsource my social communications.

I had to stop for a second and think about it. Not the question as a whole but the word outsourcing. Outsourcing seems to be such a dirty and negative word. Especially when you put in a question with social communication, it just doesn’t seem to fit or apply. Social communications is about facilitating conversations [...]

Strategis Gives Back

Strategis joined the fight against Diabetes by participating in the 2010 Boston Step Out: Walk to Fight Diabetes on October 23. The walk was a great success, with Strategis raising and contributing $1,495 in total. You can view the full release here.

Facebook has Introduced New Groups

If you’ve been on Facebook lately, you might have noticed that they have launched a new version of Groups. News of this has been spreading quickly, and for good reason: this newest version of Facebook Groups is giving users functionality that they’ve never seen before. The redesigned Groups allow users to essentially build a space [...]

Please Help Strategis Fight Diabetes

As Strategis approaches the end of its 10th year anniversary, we would like to recognize the success we have enjoyed over the past decade and show our appreciation by giving back to a cause that is close to our hearts. On October 23, Team Strategis will be walking in Step Out: Walk to Fight Diabetes, [...]

The Ice Cream Truck, Brilliant Marketing, Brain-Washing or MAGIC!?

Written by Adam Cupples (@ACupples)  Had an observation over the weekend……. Very simple concept: A truck (that always needs a muffler, or it’s a creepy van, really an ice cream van?) PLUS ice cream (and not even good ice cream) PLUS a theme song = Emotional Connection The driver doesn’t (to my knowledge) have a [...]

LinkedIn Groups—New and Improved

written by Adam Cupples (@ACupples) Who has two thumbs and likes the NEW LinkedIn Group interface and functionality? (Two thumbs thumping into my chest) “This guy” Yup, I’m that guy. For those who haven’t noticed or have been ignoring LinkedIn lately, the Groups have changed and I’m loving it. I’ll leave my favorite new feature [...]

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